Looking for something a little different to do in Soho this weekend? ASUS is taking over the Black & White Soho Shop on Greek Street for two days with a free immersive experience combining AI-powered styling, colour analysis, aerial sound baths and multi-sensory installations.
Dubbed Design You Can Feel, the pop-up celebrates the new ASUS Zenbook 14 and its focus on lightweight design, colour and craftsmanship. Rather than simply showcasing a new laptop, ASUS is turning the launch into an interactive experience designed to get visitors thinking about their own style, creativity and wellbeing. The experience will take place across Friday 25th and Saturday 26th September, with everything completely free to attend.
The Zenbook 14
The pop-up is still a product launch at heart, so there will be plenty of opportunities to see and use the new Zenbook 14. The Zenbook’s lightweight design and nature-led colourways are central to the experience, with the installations giving visitors a more hands-on way to explore what has gone into the laptop.
At the heart of the Design You Can Feel experience is the ASUS Zenbook 14, an ultraportable laptop designed for people who want performance without the bulk. The latest model weighs just 1.1kg and features a slim Ceraluminum and metal chassis, making it light enough to carry throughout the day while still offering a durable, premium finish. It also packs a 14-inch OLED display, with configurations offering up to a 3K resolution and 120Hz refresh rate, making everything from creative work to streaming look sharp and vibrant.
It is not just about being lightweight either. The Zenbook 14 features Intel Core Ultra processors with built-in AI capabilities, long battery life and a full selection of ports, including USB-C, USB-A and HDMI, so you can work without constantly reaching for an adapter. Add in ASUS’ nature-inspired colourways and scratch-resistant Ceraluminum finish, and the result is a laptop that combines everyday performance with genuinely portable design.
The Experience
Visitors can take part in a personalised colour analysis session to discover which shades work best with their individual undertones. The experience takes inspiration from the Zenbook 14’s own colourways, including Arctic Blue, Komodo Coral and Zabriskie Beige, with visitors able to explore how different colours complement their own style.
The results can then be taken a step further with ASUS’ AI-powered Zen Mood Board. Using a visitor’s portrait, outfit colours and personal style, the technology creates a bespoke digital mood board that can be saved via QR code. Alongside the laptop itself, visitors can explore a multi-sensory installation inspired by ASUS’ Ceraluminum finish, designed to showcase the craftsmanship and tactile qualities of the device through touch, visuals and nature-inspired landscapes.
One of the more unusual parts of the experience is the aerial sound bath. Visitors can settle into low-suspended cocoon hammocks for a guided session using soothing vibrations and sound, creating a moment of calm away from the usual Soho crowds.
The idea is to bring the Zenbook 14’s lightweight design to life through the feeling of weightlessness, giving visitors a chance to properly switch off while experiencing something a little different from your standard tech pop-up.
Once you’ve made your way through the experience, you can stop at the Zen Café for a complimentary barista-made drink.
There is also a dedicated merch wall offering limited-edition Zen-inspired ASUS pieces, including tote bags, caps and T-shirts. Visitors simply need to tag @asusuk on Instagram to receive the merchandise, with items available while stocks last.
The Details
Where: Black & White Soho Shop, Greek Street, London W1D 3DZ
When: Friday 25th September, 11am–8:30pm; Saturday 26th September, 11am–6pm
Entry: Free. Walk-ins are welcome, although advance booking is recommended.
The pop-up is open to the wider public across Friday and Saturday, with sessions available to book in advance. Book the ASUS Design You Can Feel experience
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