Whether you’re training for your next PB, trying to build more strength or simply looking to make your daily nutrition work a little harder, the supplement aisle can be seriously overwhelming.
From creatine powders and protein shakes to convenient gummies and greens, we’ve rounded up some of the supplements worth knowing about right now. Think of them as additions to a solid diet and training routine, rather than shortcuts to better health.
Best for Everyday Strength: Nutravita Creatine Plus with Magnesium
Creatine has long been a staple for strength and performance-focused athletes, but you don’t have to be chasing a PB in the gym to make it part of your routine.
Nutravita’s new Creatine Plus with Magnesium (£14.99) combines creatine with magnesium and is designed for people who want to support muscle function and maintain an active lifestyle. It’s aimed particularly at those who want to keep strength and activity levels up as they get older.
There’s also Pure Creatine Monohydrate Powder (£13.99) for those who want to keep things simple. Both products use micronised creatine, which mixes easily into water or shakes without the gritty texture that can make some powders difficult to stomach.
Creatine monohydrate is one of the most extensively researched sports supplements around, particularly for supporting strength and high-intensity exercise. For anyone regularly lifting weights, running, playing sport or simply trying to stay active, it’s one of the more evidence-backed additions to consider.
Best for: Strength training, active lifestyles and keeping your supplement routine simple.
Price: From £13.99. Buy Here
Best for Protein on the Go: C4 x Hershey’s Protein Shakes
Sometimes the hardest part of eating well is simply being prepared. C4’s move into ready-to-drink protein shakes is designed to solve exactly that problem.
Created in partnership with The Hershey Company, the C4 x Hershey’s RTD Protein Shakes (£2.99/330ml) contain 25g of protein and zero added sugar, with flavours including Hershey’s Milk Chocolate and Reese’s Peanut Butter & Chocolate.
The appeal is obvious: no shaker, no powder and no complicated preparation. Keep one in your gym bag, car or office fridge for an easy protein hit when a proper meal isn’t immediately available.
It’s particularly useful after training when convenience matters, although it’s worth remembering that a protein shake is a supplement to your diet rather than a replacement for proper meals.
Best for: Post-workout recovery and busy days when food prep hasn’t gone to plan.
Price: £2.99 per 330ml bottle
Best for Wellness on the Go: The Vitamins Co. Creatine Gummies
Not a fan of powders? The Vitamins Co. Creatine Gummies (£19.99) offer a more convenient alternative. Each gummy contains 1g of creatine monohydrate, meaning you can take your creatine without having to measure powder or mix a drink. They’re particularly handy for busy mornings, travelling or keeping in your gym bag.
The key thing to remember is the dose. Because each gummy contains 1g of creatine, you need multiple gummies to reach the commonly used daily creatine intake of around 3–5g. That makes them convenient, but potentially less economical than a traditional powder. Still, if convenience is the thing that determines whether you actually take your supplement consistently, gummies can make a lot of sense.
Best for: Busy schedules, travel and anyone who hates mixing powders.
Price: £19.99. Buy Here
Best Budget-Friendly Creatine: Applied Nutrition Creatine Monohydrate
Sometimes the best supplement is the one that doesn’t overcomplicate things. Applied Nutrition Creatine Monohydrate Micronized Powder is a straightforward creatine option for anyone looking to add creatine to their daily routine without paying for a long list of additional ingredients.
The unflavoured powder can be mixed into water, juice or a protein shake, making it easy to incorporate into an existing routine. And because you’re essentially getting a single, well-researched ingredient, it’s also easier to understand exactly what you’re taking. For anyone who already has their protein, vitamins and nutrition covered, keeping creatine separate can be a sensible approach.
Best for: Straightforward supplementation and value.
Price: £18.00. Buy Here
Best All-Rounder: AG1
Greens powders have become one of the biggest categories in the wellness world, and AG1 remains one of the most recognisable. Rather than focusing on one ingredient, AG1 combines vitamins, minerals, probiotics and plant-based ingredients in a single daily drink. It’s designed as a convenient nutritional addition for people who struggle to consistently fit a wide variety of foods into their diet.
The convenience is the biggest attraction. Mix a serving with cold water and you have a quick addition to your morning routine, with individual sachets making it particularly useful when travelling or heading to the gym. However, this is also where the biggest caveat comes in. A greens powder shouldn’t be viewed as a replacement for eating vegetables, fruit and other whole foods. And at a premium price point, it’s worth considering whether the convenience justifies the cost.
Best for: Convenience and people looking for an all-in-one daily supplement.
Price: From £97 without a subscription. Buy here
So, Which Supplement Do You Actually Need?
The answer depends on what you’re trying to achieve.
Want to build strength? Creatine monohydrate is one of the most evidence-backed places to start.
Struggle to hit your protein target? A protein shake can make things considerably easier.
Always on the move? Ready-to-drink shakes and creatine gummies remove some of the friction from supplementation.
Want an all-in-one nutritional top-up? A greens powder such as AG1 offers convenience, although it comes at a considerably higher price.
The important bit? Supplements should sit alongside a decent diet, consistent training and enough sleep. No powder, gummy or shake can compensate for getting those basics wrong.
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