The Future of Flexible Fitness? SPORTL Launches to Disrupt London’s Gym Scene

The days of rigid gym memberships could be numbered. A new London-based fitness platform is aiming to reshape how and when you train, and it’s already gaining serious traction. Meet SPORTL, the pay-as-you-train booking app that has just launched with £250,000 in pre-seed funding and a mission to make fitness more flexible, accessible and efficient.

Built to tackle one of the industry’s biggest inefficiencies unused gym capacity SPORTL connects users to last-minute and flexible fitness bookings across the capital. At launch, the platform features 50 London studios, with more than 300 already in talks to join.

A smarter way to train in London

Unlike traditional gym memberships, SPORTL removes long-term commitments entirely. Users can scroll, tap and book sessions on demand, opening up access to a wide variety of workouts without being locked into a single studio. Launch partners include leading fitness collective Common Bond home to brands like Boom Cycle, Triyoga, Barrecore and Reformcore alongside boutique names such as RFRM, TrainYard, Revolt Cycling, Manor and Reformer Collective. The result? A one-stop platform that lets you mix up your training routine—whether that’s HIIT, reformer Pilates, cycling or yoga without juggling multiple memberships.

Why the fitness industry is paying attention

For gym owners, SPORTL isn’t just another booking app—it’s a potential solution to a costly problem. Empty class spots and underused facilities result in significant lost revenue across the UK fitness sector. By filling those gaps with on-demand users, SPORTL creates a win-win: gyms maximise occupancy without discounting heavily, while users gain flexible access to premium workouts. Co-founder Ryan Lovelock says the idea came from months of direct conversations with gym owners across London, identifying a clear gap between supply (unused capacity) and demand (people wanting flexible fitness options).

The £250K funding round includes backing from high-profile investors such as Kevin Hewitt, former EMEA Chairman of FTI Consulting, who joins as Chairman, alongside James Hardy, co-founder of Bioniq, and health tech investor Jamie Hearne. The investment will fund expansion beyond London into other major UK cities, as well as new product features and key hires—including marketing lead Lucy Gray and partnerships manager Sean Sevant.

The verdict: is this the next ClassPass rival?

In a post-pandemic fitness landscape where flexibility is king, SPORTL arrives at exactly the right time. By ditching subscriptions and focusing on pay-as-you-train access, it taps into a growing demand for freedom, variety and convenience. For TONE  readers looking to optimise their training without being tied down, this could be one of the most interesting fitness apps to watch in 2026. SPORTL is now available to download on iOS and Android so if your current gym routine feels stale, it might be time to start training on your terms.

You can get your access to SPORTL here

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