Few things capture the feeling of a European summer quite like a chilled glass of Provençal rosé enjoyed beneath the sun. While flights to the South of France may not always be on the agenda, Covent Garden has found the next best thing.
Until 2nd August, the Roseblood Terrace has transformed The Piazza into an elegant escape inspired by the vineyards of Provence. Created by the historic Château d’Estoublon estate, the limited-time pop-up offers Londoners the opportunity to slow down, sip award-winning rosé and embrace the effortless French art de vivre without leaving the capital.
Set against the lively backdrop of Covent Garden, the floral terrace feels worlds away from central London’s busy streets. Soft pink tones, overflowing blooms and sun-drenched seating create the kind of setting that naturally encourages long afternoons spent with friends, a glass in hand and nowhere else to be.
Provence Comes To The Piazza
Château d’Estoublon has been producing wine in the heart of Provence since 1489, with Roseblood becoming one of the estate’s signature collections thanks to its elegant, fresh style and unmistakably Provençal character.
The Roseblood Terrace brings that heritage directly to London, recreating the relaxed atmosphere that defines summer in southern France. Open daily from 11am until 9pm, it offers an inviting destination whether you’re stopping for an afternoon drink, meeting friends after work or taking a break from exploring Covent Garden.
Rather than simply creating another branded terrace, the experience feels thoughtfully curated around the lifestyle that Provence is known for. The emphasis is less on rushing through drinks and more on lingering a little longer, enjoying quality produce and making the most of warm summer evenings.
What To Drink
Naturally, rosé sits at the centre of the experience.
Guests can discover the Roseblood collection, including the elegant Roseblood Rosé 2025, alongside the crisp Roseblood White 2025, the richer 1489 Roseblood Rosé and the vibrant Roseblood Sparkling Rosé Extra Brut.
For those avoiding alcohol, there’s also L’Excessive, Château d’Estoublon’s 0.0% sparkling alternative, offering the same sense of occasion without the alcohol.
Alongside the wines themselves, the terrace has created several refreshing signature serves designed specifically for the summer season.
The Frozé blends Roseblood into an icy frozen cocktail that’s perfectly suited to warmer days, while the Roseblood Rosé Spritz offers a lighter, sparkling take on the classic aperitif. Another standout is the Rosenade, combining rosé with lemonade to create an easy-drinking serve layered with delicate floral notes.
Whether you’re already a rosé enthusiast or simply looking for something refreshing between shopping and sightseeing, the menu captures the easy-going elegance that Provence does so well.
Afternoon Tea With A French Twist
For those looking to make more of the occasion, the Roseblood Terrace also offers a pre-bookable Afternoon Tea.
The experience pairs a selection of savoury sandwiches and sweet treats with a glass of Roseblood rosé, offering a distinctly French interpretation of one of Britain’s most recognisable traditions. It’s an ideal option for celebrations, birthdays or simply making an ordinary summer afternoon feel a little more special.
More Than Just Wine
The terrace also introduces visitors to the wider world of Château d’Estoublon.
Alongside its wines, guests can discover the estate’s internationally award-winning Grand Cru olive oils, produced in Provence and recognised by the prestigious Comité Colbert. Available to taste throughout the experience, they offer another glimpse into the craftsmanship that has defined the estate for centuries.
It serves as a reminder that Château d’Estoublon is more than a winery. The historic estate is home to luxury accommodation, contemporary Provençal dining, guided tastings and one of France’s most respected olive oil collections, all set within the Alpilles just outside Les Baux-de-Provence.
A Slice Of The South Of France In London
Summer in London is often defined by fleeting moments, long evenings, sun-filled terraces and destinations that exist only for a season. The Roseblood Terrace captures all of that with effortless elegance, bringing the relaxed spirit of Provence to one of the capital’s most iconic squares. Before the final glass is poured on 2nd August, it’s well worth making time for an afternoon that feels a world away from the city, even while sitting in the very heart of it.
Location: Roseblood Terrace, The Piazza, Covent Garden, WC2E 8AA
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